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X.com (Post Twitter v1.0)

Related to Censorship or Propoganda or anything potentially interesting in the topic of US Cenorship Industrial Complex.

  • X.com worked on being killed by all advertising turned off (when Elon purchased it). DC Dictators had US intel control to get 99% of US Fortune 1000 companies to turn OFF their advertising IMMEDIATELY (all at one time).

Starving Ad Revenue:

  • After 18 brands launched a $2.5 billion boycott of X (formerly Twitter) in 2022, Elon fired back yesterday with a ruthless lawsuit
  • X's ad revenue plummeted by $1.5 billion in 2023, a 33% drop from 2021.
  • The companies coordinated through GARM, the Global Alliance for Responsible Media

Companies That Reduced or Turned Off Advertising on X.com (Twitter) Between 2021 and 2023

  • Apple
  • IBM
  • Disney
  • Comcast (NBCUniversal)
  • Sony Pictures
  • Paramount Global
  • Lionsgate
  • Warner Bros. Discovery
  • CBS
  • The Colbert Show
  • Fox Sports
  • Ubisoft
  • Axios
  • TechCrunch
  • Paris Hilton's 11:11 Media
  • Unilever
  • Mars
  • CVS Health
  • Ørsted
  • United Airlines
  • Volkswagen
  • Airbnb
  • Coca-Cola
  • Microsoft
  • Walmart
  • O2
  • Hyundai
  • Domino's Pizza
  • Oreo cookies (Mondelēz International)
  • Lamborghini
  • Bentley
  • Ducati
  • Michelin
  • Puma
  • Reckitt
  • Sanofi
  • Hugo BOSS
  • KIA
  • Swarovski
  • Cole Haan
  • Oracle
  • Xfinity (Comcast)
  • Bravo (NBCUniversal)
  • Nestlé,
  • Lego
  • Shell

Key Points

  • Research suggests Elon Musk's X filed a lawsuit in 2024 against advertisers for a 2022 boycott, alleging lost revenue.
  • It seems likely the lawsuit expanded in 2025, adding brands like Lego and Nestlé, with ongoing legal battles.
  • The evidence leans toward advertisers denying conspiracy, claiming individual business decisions, with the case unresolved as of May 2025.
  • There is controversy, as X claims illegal collusion, while advertisers argue First Amendment rights and lack of jurisdiction.

Background

Elon Musk's acquisition of X in 2022 led to concerns about content moderation, prompting at least 18 advertisers to pause or reduce ad spending, reportedly coordinated through the Global Alliance for Responsible Media (GARM). This boycott allegedly cost X billions in revenue, leading to the lawsuit.

Lawsuit Details

The lawsuit, filed in August 2024 in a Texas federal court, initially targeted the World Federation of Advertisers (WFA), GARM, and companies like CVS, Mars, and Ørsted. It was amended in February 2025 to include additional defendants such as Lego, Nestlé, and Shell, accusing them of illegally boycotting X post-acquisition.

Recent Developments

As of May 2025, advertisers have moved to dismiss the case, arguing no conspiracy existed and that X's own actions, like firing safety staff, caused revenue loss. X dropped claims against Twitch and Unilever after agreements, but the case remains ongoing with no final resolution.